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Yahoo! email ad banned for promoting speeding
The Advertising Standards Authority (ASA) took the decision based on its new remit to oversee non-paid for digital marketing messages and claims on company websites.
The ad appeared on a login screen and depicted two women in a convertible sports car with blurred passing scenery. Accompanying text read: “Faster is funnier. Introducing the 2X faster new BT Yahoo! Mail. Find out more about BT Yahoo! Mail Beta.”
Complainants believed that the ad condoned driving at speed and irresponsible car handling.
Yahoo! defended the ad by saying it was meant to be light-hearted and referred to the speed of the Yahoo! Beta Mail service. The ad did not contain any references to the car’s actual speed and the blurred scenery helped depict it was travelling along a mountain path.
However, the ASA decided that the combination of the “Faster is funnier” headline and blurred background portrayed speed in a way that could encourage anti-social behaviour and poor driving.
Bt Yahoo Email - News
Advertising watchdogs have banned an online ad for BT Yahoo!'s email service because it could encourage motorists to drive recklessly. The Advertising Standards Authority (ASA) took the decision based on its new remit to oversee non-paid for digital
Reg reader Paul, who has a BT Yahoo! account, told us that he had spoken with a UK Yahoo! support worker, who confirmed the mail systems were offline for some users. Apparently, Yahoo! email could be out of action for up to 24 hours for those affected
"Sadly, the consumer can do absolutely nothing to protect themselves," says Bruce Schneier, a prominent security blogger and chief security technology officer at the British telecommunications operator BT. "When you give your data to someone else,
While Yahoo! said the advertisement -- for the email service BT Yahoo! Mail Beta -- was "in no way related to motoring", the Advertising Standards Authority (ASA) did not agree. "We concluded that the combination of the headline and the image,
Senior US and South Korean government officials who fell victim to the scam were tricked into giving away their Google and Yahoo email login details. They had received 'Trojan horse' emails that purported to be from someone they knew, but were in fact
ASA UK Slaps BT Yahoo Email Advert for Encouraging Irresponsible ...
The advert itself was headed " Faster is funner. Introducing the 2x faster New BT Yahoo! Mail. Find out more about BT Yahoo! Mail Beta " and pictured two women in a convertible sports car. The passing scenery was blurred. Apparently two complainants claimed that the advert was likely to cause harm because it appeared to condone and encourage excess speed and irresponsible driving.
hi.. i tried sendin u an email on ur yahoo, bt bouncd. it ws regardin the MISI course @ LSE.. can u plz DM me your email addres.thnx
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