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Indy 500 Winner William Rast Announces Partnership with Danica Patrick

(Photo:   http://photos.prnewswire.com/prnh/20110602/LA13332 )

Patrick's endorsement of William Rast, coincides with the consumer launch of the William Rast Eyewear line this year, which includes both optical frames and sunglasses for women and men; and a special William Rast Racing Eyewear collection, that features sporty, athletic styles with upgraded materials and features.

William Rast, known for its contemporary American made premium denim for women and men, has had a strong connection to the world of racing since its inception by bringing its New America esthetic and philosophy to iconic races and events. This year at the Indy 500, William Rast not only announced the partnership with .

Colin Dyne, Chief Executive Officer William Rast says: "William Rast's New America culture is centered around updating and modernizing iconic Americana values and traditions. What better time for us to take a bold step in showing our true New America values, than at the Centennial celebration of the Indy 500, a true celebration of not only American heritage and tradition but also the future of racing, and by partnering with one the world's most iconic and groundbreaking athletes, and be part of this great American tradition, adding William Rast's modern attitude to this classic event. Danica is a perfect fit for the William Rast brand, and is an ideal ambassador for the William Rast Racing Eyewear collection."

"That's what you have to do here at Indy; you have to take that chance and set yourself apart," Patrick said. "Which is why I love this partnership with William Rast and William Rast Eyewear.  Fashion is very personal and it directly reflects your style and how you do things. I am very driven and focused on my performance, and to me, this brand reflects my attitude, personal style, drive and desire to win. And we all know at Indy — it's all about the Win." 

ABOUT WILLIAM RAST

William Rast, the 'New America' denim culture brand, was conceptualized and founded by . Originally comprised of only denim, the brand has expanded into a complete lifestyle collection, including leathers, outerwear, wovens and knits; known for delivering quality, fashion forward design, and premium fit.

Fire Scare at Fashion Fair Mall [VIDEO]

Fire crews responded in force to the report of smoke at Fashion Fair Mall in Fresno Thursday night.

The smoke was reported by security guards inside the mall and Fresno firefighters came out in full-force just as a precaution.

Fortunately, the smoke was coming from an air conditioning unit inside one of the stores inside the mall and there was no fire.

The mall was closed at the time so there was no need for evacuations and there were no injuries.

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